--- title: "Region Syddanmark" description: "Southern Denmark’s park history includes a destination where a familiar building system became a physical visitor world.The story behind the day outA toy becomes a place to visitLEGOLAND welcomed its first guests in Billund in summer 1968. An associated hotel also opened that summer, initially under the Esso Motor Hotel Billund name; LEGO bought it in 1974. The operator’s hotel history therefore reveals an overnight-travel story alongside the park’s beginning. Billund’s destination developed through both the attraction itself and the accommodation that allowed visitors to stay nearby.Sources & further readingLEGOLAND Billund · Hotel and park historyHistorical sources checked 25 October 2026." canonical_url: "https://thmprk.com/region/region-syddanmark/" markdown_url: "https://thmprk.com/region/region-syddanmark/index.md" language: "en-US" content_type: "taxonomy_archive" taxonomy: "job_listing_region" term_id: 252 page: 1 --- # Region Syddanmark Southern Denmark’s park history includes a destination where a familiar building system became a physical visitor world. The story behind the day out ## A toy becomes a place to visit LEGOLAND welcomed its first guests in Billund in summer 1968. An associated hotel also opened that summer, initially under the Esso Motor Hotel Billund name; LEGO bought it in 1974. The operator’s hotel history therefore reveals an overnight-travel story alongside the park’s beginning. Billund’s destination developed through both the attraction itself and the accommodation that allowed visitors to stay nearby. ### Sources & further reading - [LEGOLAND Billund · Hotel and park history]() Historical sources checked 25 October 2026. 1 published places. Page 1 of 1. - [LEGOLAND Billund]() · [Markdown](); location: Billund, Southern Denmark, Denmark. Canonical source: https://thmprk.com/region/region-syddanmark/